Market orientation in Nigerian companies

Marketing Intelligence and Planning

Volumn 24, Issue 6, 2006, Pages 608-631

  Osuagwu, Linus ^a  

^a LAGOS STATE UNIVERSITY   (Nigeria)

Author keywords

Factor analysis; Market orientation; Marketing strategy; Nigeria; Services industries

Indexed keywords

EID: 33748686361     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610701681     Document Type: Article

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