A meta-analysis of the relationship between market orientation and business performance: Evidence from five continents

International Journal of Research in Marketing

Volumn 21, Issue 2, 2004, Pages 179-200

  Rodriguez Cano, Cynthia ^a   Carrillat, Francois A ^a   Jaramillo, Fernando ^b  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Business performance; Market orientation; Meta analysis; National culture; Not for profit; Services

Indexed keywords

EID: 2942685519     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2003.07.001     Document Type: Article

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