Drivers of success for market entry into China and India

Journal of Marketing

Volumn 72, Issue 3, 2008, Pages 1-13

  Johnson, Joseph ^a   Tellis, Gerard J ^b,c  

^a UNIVERSITY OF MIAMI   (United States)

^b Center for Global Innovation   (United Kingdom)

^c UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

China; India; Market entry; Success factors

Indexed keywords

EID: 44149089106     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.3.1     Document Type: Article

References (74)