The market orientation of Chinese enterprises during a time of transition

European Journal of Marketing

Volumn 33, Issue 5-6, 1999, Pages 631-654

  Deng, Shengliang ^a   Dart, Jack ^a  

^a UNIVERSITY OF SASKATCHEWAN   (Canada)

Author keywords

China; Economic conditions; Market orientation; Marketing concepts; Marketing environment

Indexed keywords

EID: 0000555346     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910262279     Document Type: Article

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