Decision making and coping of functionally illiterate consumers and some implications for marketing management

Journal of Marketing

Volumn 69, Issue 1, 2005, Pages 15-31

  Viswanathan, Madhubalan ^a   Rosa, José Antonio ^b   Harris, James Edwin ^c  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b CASE WESTERN RESERVE UNIVERSITY   (United States)

^c ST NORBERT COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 13244277633     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.69.1.15.55507     Document Type: Review

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