Marketing in subsistence marketplaces

Alleviating Poverty Through Business Strategy

Volumn , Issue , 2008, Pages 209-231

  Viswanathan, Madhu ^a   Sridharan, Srinivas ^b   Ritchie, Robin ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84991993383     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230612068     Document Type: Chapter

References (27)

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