Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility

Journal of Marketing

Volumn 65, Issue 2, 2001, Pages 67-80

  Grewal, Rajdeep ^a   Tansuhaj, Patriya ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035630932     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.65.2.67.18259     Document Type: Article

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