A model for the construction of country-specific yet internationally comparable short-form marketing scales

Marketing Science

Volumn 28, Issue 4, 2009, Pages 674-689

  De Jong, Martijn G ^a   Steenkamp, Jan Benedict E M ^b   Veldkamp, Bernard P ^c  

^a ERASMUS UNIVERSITY   (Netherlands)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

International marketing; Marketing research; Marketing surveys; Measurement; Measurement invariance; Scale construction

Indexed keywords

EID: 68549105930     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0439     Document Type: Article

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