Purchasing power at the bottom of the pyramid: Differences across geographic regions and income tiers

Journal of Consumer Marketing

Volumn 25, Issue 7, 2008, Pages 413-418

  Guesalaga, Rodrigo ^a   Marshall, Pablo ^a  

^a PONTIFICIA UNIVERSIDAD CATÓLICA DE CHILE   (Chile)

Author keywords

Consumers; Cross cultural studies; Disadvantaged groups; Income; Purchasing power

Indexed keywords

EID: 55349084068     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810915626     Document Type: Article

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