Reinventing strategies for emerging markets: Beyond the transnational model

Journal of International Business Studies

Volumn 35, Issue 5, 2004, Pages 350-370

  London, Ted ^a   Hart, Stuart L ^b,c  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b Department of Molecular Biology and Genetics   (United States)

^c Department of Management   (United States)

Author keywords

Base of the pyramid; Emerging economies strategy; Global capabilities; Low income markets; Transnational

Indexed keywords

EID: 7444266338     PISSN: 00472506     EISSN: None     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400099     Document Type: Review

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