Identifying response styles: A latent-class bilinear multinomial logit model

Journal of Marketing Research

Volumn 47, Issue 1, 2010, Pages 157-172

  Van Rosmalen, Joost ^a   Van Herk, Hester ^c   Groenen, Patrick J F ^b  

^a Department of Statistics ^*  (Netherlands)

^b Erasmus University Rotterdam   (Netherlands)

^c VU University   (Netherlands)

Author keywords

Cross cultural research; Graphical representation; Multinomial logit model; Response style; Segmentation

Indexed keywords

EID: 76749100254     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.1.157     Document Type: Review

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