Market orientation and performance: Empirical tests in a transition economy

Journal of Strategic Marketing

Volumn 6, Issue 1, 1998, Pages 25-45

  Appiah Adu, Kwaku ^a  

^a UNIVERSITY OF PORTSMOUTH   (United Kingdom)

Author keywords

Competitive environment; Developing countries; Emerging markets; Liberalized economies; Market orientation; Performance

Indexed keywords

EID: 33644532113     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525498346685     Document Type: Article

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