The influence of business strategy on new product activity: The role of market orientation

International Journal of Research in Marketing

Volumn 20, Issue 4, 2003, Pages 377-397

  Frambach, Ruud T ^a   Prabhu, Jaideep ^b   Verhallen, Theo M M ^c  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^c TILBURG UNIVERSITY   (Netherlands)

Author keywords

Innovation; Market orientation; New product activity; Strategy

Indexed keywords

EID: 0345375282     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2003.03.003     Document Type: Article

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