Informants in organizational marketing research: Why use multiple informants and how to aggregate responses

Journal of Marketing Research

Volumn 39, Issue 4, 2002, Pages 469-478

  Van Bruggen, Gerrit H ^a   Lilien, Gary L ^a   Kacker, Manish ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036851415     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.39.4.469.19117     Document Type: Article

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