An integrative framework of value

Review of Marketing Research

Volumn 9, Issue , 2012, Pages 207-243

  Ng, Irene C L ^a   Smith, Laura A ^a  

^a NONE

Author keywords

Affordance; Agency; Context; Resources; Service dominant logic; Value

Indexed keywords

EID: 84864450864     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2012)0000009011     Document Type: Article

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