Building competences for new customer value creation: An exploratory study

Industrial Marketing Management

Volumn 35, Issue 8, 2006, Pages 961-973

  Berghman, Liselore ^a   Matthyssens, Paul ^a,b   Vandenbempt, Koen ^a,c  

^a UNIVERSITY OF ANTWERP   (Belgium)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^c ANTWERP MANAGEMENT SCHOOL   (Belgium)

Author keywords

Market driving; Market orientation; Marketing competences; Value creation; Value innovation

Indexed keywords

EID: 33746506755     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.04.006     Document Type: Article

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