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Volumn , Issue , 2012, Pages 18-29

Critical marketing: Insights for informed research and teaching

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EID: 84905603940     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080549767     Document Type: Chapter
Times cited : (12)

References (27)
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  • 3
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    • Ethical issues of global marketing: Avoiding bad faith in visual representation
    • Borgerson, J.L. and Schroeder, J.E. (2002). 'Ethical issues of global marketing: avoiding bad faith in visual representation'. European Journal of Marketing, 36, 570-594.
    • (2002) European Journal of Marketing , vol.36 , pp. 570-594
    • Borgerson, J.L.1    Schroeder, J.E.2
  • 4
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    • Feminist thought: Implications for consumer research
    • March
    • Bristor, J.M. and Fischer, E. (1993). 'Feminist thought: implications for consumer research'. Journal of Consumer Research, 19(March), 518-536.
    • (1993) Journal of Consumer Research , vol.19 , pp. 518-536
    • Bristor, J.M.1    Fischer, E.2
  • 6
    • 0006160415 scopus 로고    scopus 로고
    • Critical marketing theory: The blueprint?
    • Burton, D. (2001). 'Critical marketing theory: the blueprint?'. European Journal of Marketing, 35(5/6), 722-743.
    • (2001) European Journal of Marketing , vol.35 , Issue.5-6 , pp. 722-743
    • Burton, D.1
  • 7
    • 29244465450 scopus 로고    scopus 로고
    • The sociology of consumption: The hidden facet of marketing
    • Cherrier, H. and Murray, J.B. (2004). 'The sociology of consumption: the hidden facet of marketing'. Journal of Marketing Management, 20, 509-525.
    • (2004) Journal of Marketing Management , vol.20 , pp. 509-525
    • Cherrier, H.1    Murray, J.B.2
  • 9
    • 33748986216 scopus 로고    scopus 로고
    • Mapping consumer power: An integrative framework for marketing and consumer research
    • Denegri-Knott, J., Zwick, D. and Schroeder, J.E. (2006). 'Mapping consumer power: an integrative framework for marketing and consumer research'. European Journal of Marketing, 40 (9/10), 950-971.
    • (2006) European Journal of Marketing , vol.40 , Issue.9-10 , pp. 950-971
    • Denegri-Knott, J.1    Zwick, D.2    Schroeder, J.E.3
  • 10
    • 0035538548 scopus 로고    scopus 로고
    • The seventh moment: Qualitative inquiry and the practices of a more radical consumer research
    • Denzin, N.K. (2001). 'The seventh moment: qualitative inquiry and the practices of a more radical consumer research'. Journal of Consumer Research, 28, 324-330.
    • (2001) Journal of Consumer Research , vol.28 , pp. 324-330
    • Denzin, N.K.1
  • 11
  • 17
    • 0042240915 scopus 로고    scopus 로고
    • Towards a post-structuralist marketing pedagogy-or from irony to despair (a two-by-two matrix approach)
    • Hackley, C. (2001). 'Towards a post-structuralist marketing pedagogy-or from irony to despair (a two-by-two matrix approach)'. European Journal of Marketing, 35(11/12), 1184-1196.
    • (2001) European Journal of Marketing , vol.35 , Issue.11-12 , pp. 1184-1196
    • Hackley, C.1
  • 19
    • 72149128848 scopus 로고    scopus 로고
    • Sustainable consumption and quality of life: A macromarketing challenge to the dominant social paradigm
    • Kilbourne, W.E., McDonagh, P. and Prothero, A. (1997). 'Sustainable consumption and quality of life: a macromarketing challenge to the dominant social paradigm'. Journal of Macromarketing, 17(1), 4-24.
    • (1997) Journal of Macromarketing , vol.17 , Issue.1 , pp. 4-24
    • Kilbourne, W.E.1    McDonagh, P.2    Prothero, A.3
  • 20
    • 0011236313 scopus 로고    scopus 로고
    • What is it to be critical? Teaching a critical approach to management undergraduates
    • Mingers, J. (2000). 'What is it to be critical? Teaching a critical approach to management undergraduates'. Management Learning, 31(2), 219-237.
    • (2000) Management Learning , vol.31 , Issue.2 , pp. 219-237
    • Mingers, J.1
  • 25
    • 25844502585 scopus 로고    scopus 로고
    • An ethics of representation for international marketing
    • Schroeder, J.E. and Borgerson, J.L. (2005). 'An ethics of representation for international marketing'. International Marketing Review, 22, 578-600.
    • (2005) International Marketing Review , vol.22 , pp. 578-600
    • Schroeder, J.E.1    Borgerson, J.L.2
  • 26
    • 2442525332 scopus 로고
    • Interpretive methodology from art and literary criticism: A humanistic approach to advertising imagery
    • Stern, B.B. and Schroeder, J.E. (1994). 'Interpretive methodology from art and literary criticism: a humanistic approach to advertising imagery'. European Journal of Marketing, 28, 114-132.
    • (1994) European Journal of Marketing , vol.28 , pp. 114-132
    • Stern, B.B.1    Schroeder, J.E.2
  • 27
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    • Arts and aesthetics: Marketing and cultural production
    • Venkatesh, A. and Meamber, L.A. (2006). 'Arts and aesthetics: marketing and cultural production'. Marketing Theory, 6(1), 11-40.
    • (2006) Marketing Theory , vol.6 , Issue.1 , pp. 11-40
    • Venkatesh, A.1    Meamber, L.A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.