The pricing and revenue management of services: A strategic approach

The Pricing and Revenue Management of Services: A Strategic Approach

Volumn , Issue , 2007, Pages 1-174

  Ng, Irene C L ^a  

^a UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

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EID: 84909306133     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203696590     Document Type: Book

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