A demand-based model for the advance and spot pricing of services

Journal of Product and Brand Management

Volumn 18, Issue 7, 2009, Pages 517-528

  Ng, Irene C L ^a  

^a UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

Pricing; Refunds; Selling

Indexed keywords

EID: 72149111142     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910998244     Document Type: Article

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