Creating value-in-use through marketing interaction: The exchange logic of relating, communicating and knowing

Marketing Theory

Volumn 6, Issue 3, 2006, Pages 335-348

  Ballantyne, David ^a   Varey, Richard J ^b  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

communicative interaction; dialogue; exchange; knowledge renewal; reciprocal value propositions; relationship development; service dominant logic

Indexed keywords

EID: 84990366790     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593106066795     Document Type: Article

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