Gaining competitive advantage through customer value oriented management

Journal of Consumer Marketing

Volumn 18, Issue 1, 2001, Pages 41-53

  Huber, Frank ^a   Herrmann, Andreas ^a   Morgan, Robert E ^b  

^a JOHANNES GUTENBERG UNIVERSITY   (Germany)

^b ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Competitive advantage; Consumer behaviour; Perception; Product attributes; Value

Indexed keywords

EID: 0012205412     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760110365796     Document Type: Article

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