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Volumn 9, Issue 3, 2010, Pages 276-281

The future of pricing and revenue models

Author keywords

Access rights; Complexity; Context; Resources; Systems; Value co creation

Indexed keywords


EID: 77952576203     PISSN: 14766930     EISSN: 1477657X     Source Type: Journal    
DOI: 10.1057/rpm.2010.11     Document Type: Article
Times cited : (29)

References (17)
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    • Creating value-in-use through marketing interaction: The exchange logic of relating, communicating and knowing
    • Ballantyne, D. and Varey, R. (2006) Creating value-in-use through marketing interaction: The exchange logic of relating, communicating and knowing. Marketing Theory 6(3): 335-348.
    • (2006) Marketing Theory , vol.6 , Issue.3 , pp. 335-348
    • Ballantyne, D.1    Varey, R.2
  • 4
    • 1842758716 scopus 로고    scopus 로고
    • Total relationship marketing: Experimenting with a synthesis of research frontiers
    • Gummesson, E. (1999) Total relationship marketing: Experimenting with a synthesis of research frontiers. Australasian Marketing Journal 7(1): 72-85.
    • (1999) Australasian Marketing Journal , vol.7 , Issue.1 , pp. 72-85
    • Gummesson, E.1
  • 6
    • 70350345486 scopus 로고    scopus 로고
    • Exploring the financial consequences of the servitization of manufacturing
    • Neely, A.D. (2009) Exploring the financial consequences of the servitization of manufacturing. Operations Management Research 2(1): 103-118.
    • (2009) Operations Management Research , vol.2 , Issue.1 , pp. 103-118
    • Neely, A.D.1
  • 8
    • 70350181572 scopus 로고    scopus 로고
    • Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry
    • Ng, I.C.L., Maull, R. and Yip, N. (2009a) Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry. European Management Journal 27(6): 377-387.
    • (2009) European Management Journal , vol.27 , Issue.6 , pp. 377-387
    • Ng, I.C.L.1    Maull, R.2    Yip, N.3
  • 12
  • 15
    • 1642587247 scopus 로고    scopus 로고
    • Evolving to a new dominant, logic for marketing
    • Vargo, S.L. and Lusch, R.F. (2004) Evolving to a new dominant, logic for marketing. Journal of Marketing 68(1): 1-17.
    • (2004) Journal of Marketing , vol.68 , Issue.1 , pp. 1-17
    • Vargo, S.L.1    Lusch, R.F.2
  • 17
    • 85089131212 scopus 로고    scopus 로고
    • Marketing's service-dominant logic and customer value
    • R.F. Lusch and S.L. Vargo (eds.) Armonk, NY: M.E. Sharpe
    • Woodruff, R.B. and Flint, D.J. (2006) Marketing's service-dominant logic and customer value. In: R.F. Lusch and S.L. Vargo (eds.) The Service Dominant Logic of Marketing: Dialog, Debate and Directions. Armonk, NY: M.E. Sharpe, pp. 183-195.
    • (2006) The Service Dominant Logic of Marketing: Dialog, Debate and Directions , pp. 183-195
    • Woodruff, R.B.1    Flint, D.J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.