Value-driven relational marketing: From products to resources and competencies

Journal of Marketing Management

Volumn 13, Issue 5, 1997, Pages 407-419

  Grönroos, Christian ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84991945637     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964482     Document Type: Article

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