Evolving to a new dominant logic for marketing

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 3-28

  Vargo, Stephen L ^a   Lusch, Robert F ^b  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

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EID: 85089133157     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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