Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies

Psychology and Marketing

Volumn 29, Issue 4, 2012, Pages 209-225

  Jia, He Michael ^a   Wang, Yonggui ^b   Ge, Lin ^c   Shi, Guicheng ^d   Yao, Shanji ^e  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS   (China)

^c NANJING UNIVERSITY   (China)

^d MACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Macao)

^e NANJING TECH UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859133842     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20516     Document Type: Article

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