Effects of parent-extension similarity and self regulatory focus on evaluations of brand extensions

Journal of Consumer Psychology

Volumn 16, Issue 3, 2006, Pages 272-282

  Yeo, Junsang ^a   Park, Jongwon ^a  

^a Korea University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748426169     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1603_9     Document Type: Article

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