Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology

International Journal of Research in Marketing

Volumn 24, Issue 2, 2007, Pages 163-173

  Simon, Françoise ^a   Usunier, Jean Claude ^b  

^a UNIVERSITÉ DE HAUTE ALSACE   (France)

^b UNIVERSITY OF LAUSANNE   (Switzerland)

Author keywords

Aging; Cognitive style; Service complexity; Service encounter; Service technology

Indexed keywords

EID: 34248168650     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.11.004     Document Type: Article

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