Hedging your bets and assessing the outcome

Journal of Marketing Research

Volumn 44, Issue 3, 2007, Pages 516-524

  Grant, Susan Jung ^a   Ying, Xie ^b  

^a UNIVERSITY OF COLORADO   (United States)

^b WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548782635     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.3.516     Document Type: Article

References (10)

1. Crowe, Ellen and E. Tory Higgins (1997), "Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision Making," Organizational Behavior and Human Decision Processes, 69 (February), 117-32.
2. Higgins, E. Tory (1997), "Beyond Pleasure and Pain," American Psychologist, 52 (December), 1280-1300.
3. _ (1998), "Promotion and Prevention: Regulatory Focus as a Motivational Principle," in Advances in Experimental Social Psychology, Vol. 30, Mark P. Zanna, ed. New York: Academic Press, 1-46.
4. _, Lorraine Chen Idson, Antonio L. Freitas, Scott Spiegel, and Daniel C. Molden (2003), "Transfer of Value from Fit," Journal of Personality and Social Psychology, 84 (June), 1140-53.
5. _, Christopher J.R. Roney, Ellen Crowe, and Charles Hymes (1994), "Ideal Versus Ought Predilections for Approach and Avoidance Distinct Self-Regulatory Systems," Journal of Personality and Social Psychology, 66 (February), 276-86.
6. _, James Shah, and Ronald Friedman (1997), "Emotional Responses to Goal Attainment: Strength of Regulatory Focus as Moderator," Journal of Personality and Social Psychology, 72 (March), 515-25.
7. _ and Orit Tykocinski (1992), "Self-Discrepancies and Biographical Memory: Personality and Cognition at the Level of Psychological Situation," Personality and Social Psychology Bulletin, 18 (October), 527-35.
8. Lee, Angela Y., Jennifer L. Aaker, and Wendi Gardner (2000), "The Pleasures and Pains of Distinct Self-Construals: The Role of Interdependence in Regulatory Focus," Journal of Personality and Social Psychology, 78 (June), 1122-34.
9. Liberman, Nira, Lorraine Chen Idson, Christopher J. Camacho, and E. Tory Higgins (1999), "Promotion and Prevention Choices Between Stability and Change," Journal of Personality and Social Psychology, 77 (December), 1135-45.
10. Zhou, Rongrong and Michel Tuan Pham (2004), "Promotion and Prevention Across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals," Journal of Consumer Research, 31 (June), 125-35.