Motivational compatibility and the role of anticipated feelings in positively valenced persuasive message framing

Psychology and Marketing

Volumn 25, Issue 11, 2008, Pages 1007-1026

  Yi, Sunghwan ^a   Baumgartner, Hans ^b  

^a UNIVERSITY OF GUELPH   (Canada)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 55749097086     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20250     Document Type: Article

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