As time goes by: Do cold feet follow warm intentions for really new versus incrementally new products?

Journal of Marketing Research

Volumn 45, Issue 3, 2008, Pages 307-319

  Alexander, David L ^a   Lynch, John G ^b   Wang, Qing ^c  

^a University of St Thomas

^b DUKE UNIVERSITY   (United States)

^c UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Construal level theory; New product expectations; Psychological distance; Purchase intentions; Really new products

Indexed keywords

EID: 46849111578     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.3.307     Document Type: Article

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