Vigilant against manipulation: The effect of regulatory focus on the use of persuasion knowledge

Journal of Marketing Research

Volumn 44, Issue 4, 2007, Pages 688-701

  Kirmani, Amna ^a   Zhu, Rui ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36348932184     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.4.688     Document Type: Article

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