Encouraging existing customers to switch to self-service technologies: Put a little fun in their lives

Journal of Marketing Theory and Practice

Volumn 15, Issue 4, 2007, Pages 283-298

  Curran, James M ^a   Meuter, Matthew L ^b  

^a UNIVERSITY OF SOUTH FLORIDA SARASOTA MANATEE   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34848861620     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679150401     Document Type: Article

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