Time will tell: The distant appeal of promotion and imminent appeal of prevention

Journal of Consumer Research

Volumn 34, Issue 5, 2008, Pages 670-681

  Mogilner, Cassie ^a   Aaker, Jennifer L ^b   Pennington, Ginger L ^c  

^a STANFORD UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38949152987     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/521901     Document Type: Article

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