Self-service technology effectiveness: The role of design features and individual traits

Journal of the Academy of Marketing Science

Volumn 35, Issue 4, 2007, Pages 492-506

  Zhu, Zhen ^a   Nakata, Cheryl ^b   Sivakumar, K ^c   Grewal, Dhruv ^d  

^a SUFFOLK UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^c LEHIGH UNIVERSITY   (United States)

^d BABSON COLLEGE   (United States)

Author keywords

Comparative information; Experience; Interactivity; Resource matching theory; Self service technology effectiveness; Technology readiness

Indexed keywords

EID: 84991320891     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0019-3     Document Type: Article

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