Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships

Industrial Marketing Management

Volumn 39, Issue 8, 2010, Pages 1321-1333

  Čater, Tomaž ^a   Čater, Barbara ^a  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Business to business market; Commitment; Loyalty; Manufacturing; Product quality; Relationship quality

Indexed keywords

EID: 78649317471     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.02.006     Document Type: Article

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