The psychological antecedents of enduring customer relationships: An empirical study in a bank setting

Journal of Relationship Marketing

Volumn 6, Issue 1, 2007, Pages 21-43

  Bloemer, Josée ^a   Odekerden Schröder, Gaby ^b  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Commitment; Informational complexity; Loyalty; Position involvement; Relationship proneness; Volitional choice

Indexed keywords

EID: 34548303663     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v06n01_03     Document Type: Article

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