An augmented model of customer loyalty for organizational purchasing of financial services

Journal of Business-to-Business Marketing

Volumn 15, Issue 3, 2008, Pages 290-322

  Lee, Yew Wing ^a,b   Bellman, Steven ^c  

^a Arab Insurance Group   (Singapore)

^b UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^c MURDOCH UNIVERSITY   (Australia)

Author keywords

Customer loyalty; Financial services; Moderating effect; Partial least squares; Portfolio approach; Relational orientation; Satisfaction

Indexed keywords

EID: 67650033406     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/15470620802059299     Document Type: Article

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