Determinants of customer benefits in business-to-business markets: A cross-cultural comparison

Journal of International Marketing

Volumn 13, Issue 3, 2005, Pages 1-31

  Homburg, Christian ^a   Kuester, Sabine ^b   Beutin, Nikolas ^c   Menon, Ajay ^d  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^c Homburg and Partner

^d Department of Environmental and Radiological Health Sciences

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745837353     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.13.3.1     Document Type: Article

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