Marketing in the emerging era of build-to-order manufacturing

Industrial Marketing Management

Volumn 34, Issue 5, 2005, Pages 476-486

  Sharma, Arun ^a   LaPlaca, Peter ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b RENSSELAER POLYTECHNIC INSTITUTE   (United States)

Author keywords

Build to order; Manufacturing process; Marketing

Indexed keywords

EID: 20344378424     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.11.001     Document Type: Article

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