A review of marketing-operations interface models: From co-existence to coordination and collaboration

International Journal of Production Economics

Volumn 125, Issue 1, 2010, Pages 22-40

  Tang, Christopher S ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Marketing operations interfaces; Quantitative models; Review

Indexed keywords

CO-EXISTENCE; EXTERNAL RESOURCES; FUNCTIONAL AREAS; INTERFACE MODEL; MARKETING OPERATIONS; MARKETING PLAN; QUANTITATIVE MODELS; ROLES AND RESPONSIBILITIES; UNIFIED FRAMEWORK;

COMPETITION; RESEARCH;

MARKETING;

EID: 77949570806     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijpe.2010.01.014     Document Type: Review

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