A Modeling Framework for Category Assortment Planning

Manufacturing and Service Operations Management

Volumn 3, Issue 3, 2001, Pages 191-210

  Chong, Juin Kuan ^a   Ho, Teck Hua ^a   Tang, Christopher S ^a  

^a NONE

Author keywords

Brand Reconfiguration; Brand Share; Logit Model; Product Assortment; Purchase Incidence; Retailing

Indexed keywords

EID: 0041848771     PISSN: 15234614     EISSN: None     Source Type: Journal    
DOI: 10.1287/msom.3.3.191.9891     Document Type: Article

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