New product development: The performance and time-to-market tradeoff

Management Science

Volumn 42, Issue 2, 1996, Pages 173-186

  Cohen, Morris A ^a   Eliashberg, Jehoshua ^a   Ho, Teck Hua ^a  

^a NONE

Author keywords

New Product Development; New Product Performance; Time to market

Indexed keywords

COMPETITION; MARKETING; MATHEMATICAL MODELS; OPERATIONS RESEARCH; OPTIMIZATION; PERFORMANCE; PRODUCTION CONTROL; RESOURCE ALLOCATION; STRATEGIC PLANNING; TECHNOLOGY;

PRODUCT IMPROVEMENT; PRODUCT PERFORMANCE; TECHNOLOGY DRIVEN FIRMS; TIME TO MARKET;

PRODUCT DESIGN;

EID: 0030082315     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.42.2.173     Document Type: Article

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