An analysis of several new product performance metrics

Manufacturing and Service Operations Management

Volumn 2, Issue 4, 2000, Pages 337-349

  Cohen, Morris A ^a   Eliashberg, Jehoshua ^a   Ho, Teck H ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Development Costs; New Product Development; Performance Metrics; Product Performance; Time to Market

Indexed keywords

EID: 0006458347     PISSN: 15234614     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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