A model of consumer inertia with applications to dynamic pricing

Production and Operations Management

Volumn 18, Issue 4, 2009, Pages 365-380

  Su, Xuanming ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Behavioral decision making; Customer behavior; Dynamic pricing; Inertia

Indexed keywords

EID: 68149168759     PISSN: 10591478     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1937-5956.2009.01038.x     Document Type: Article

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