Coordination of marketing and production for price and leadtime decisions

IIE Transactions (Institute of Industrial Engineers)

Volumn 40, Issue 1, 2008, Pages 12-30

  Pekgün, Pelin ^a   Griffin, Paul ^a   Keskinocak, Pinar ^a  

^a Georgia Institute of Technology   (United States)

Author keywords

Leadtime; Marketing production coordination; Pricing

Indexed keywords

COST ACCOUNTING; DECISION MAKING; MARKETING; OPTIMIZATION; PRODUCTION; PROFITABILITY;

DECENTRALIZATION; MARKETING/PRODUCTION COORDINATION;

INDUSTRIAL MANAGEMENT;

EID: 36148940246     PISSN: 0740817X     EISSN: 15458830     Source Type: Journal    
DOI: 10.1080/07408170701245346     Document Type: Article

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