Product-line competition: Customization vs. proliferation

Management Science

Volumn 54, Issue 12, 2008, Pages 2039-2053

  Mendelson, Haim ^a   Parlaktürk, Ali K ^b  

^a STANFORD UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Mass customization; Operations marketing interface; Pricing; Product strategy

Indexed keywords

CONFIGURATION TO ORDERS; HOLDING COSTS; LEAD-TIME; LIMITED CAPACITIES; MARKET SIZES; MASS CUSTOMIZATION; OPERATIONAL IMPROVEMENTS; OPERATIONS-MARKETING INTERFACE; OUTSOURCE; PRICING; PRODUCT ATTRIBUTES; PRODUCT CONFIGURATIONS; PRODUCT INVENTORIES; PRODUCT STRATEGY; PRODUCT VARIETIES; UNIT COSTS;

COMPETITION; MARKETING;

COSTS;

EID: 61849176533     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1080.0935     Document Type: Article

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