Spanning the continuum between marketing and operations

Journal of Operations Management

Volumn 20, Issue 3, 2002, Pages 209-219

  Malhotra, Manoj K ^a   Sharma, Subhash ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Interdisciplinary; Marketing operations interface; Methodology

Indexed keywords

INDUSTRIAL RESEARCH; MARKETING; PROJECT MANAGEMENT; RESEARCH AND DEVELOPMENT MANAGEMENT;

OPERATIONS MANAGEMENT;

OPERATIONS RESEARCH;

EID: 0036609213     PISSN: 02726963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0272-6963(02)00019-0     Document Type: Article

References (23)

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