Framing the problematic relationship between the marketing and operations functions

Journal of Strategic Marketing

Volumn 15, Issue 2-3, 2007, Pages 185-207

  Piercy, Niall ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Collaboration; Conflict; Marketing; Operations; Relationship

Indexed keywords

EID: 85008212405     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540701319037     Document Type: Article

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