Introduction to the special issue on marketing and operations management interfaces and coordination

Production and Operations Management

Volumn 18, Issue 4, 2009, Pages 363-364

  Ho, Teck H ^a   Tang, Christopher S ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

E auctions; Game theory; Marketing and operations management; Revenue management; Supply chain management

Indexed keywords

EID: 68149126188     PISSN: 10591478     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1937-5956.2009.01037.x     Document Type: Review

References (8)

1. Bichler, M, R. Steinberg. 2007. Introduction to the special issue on E-auctions for procurement operations. Prod. Oper. Manag. 16(4): 41f-403.
2. Cho, S., K. McCardle, C. S. Tang. 2009. Optimal pricing and rebate strategies in a two-level supply chain. Prod. Oper. Manag. 18(4): 426-446.
3. Dana, J. D. Jr. 2008. New directions in revenue management research. Prod. Oper. Manag. 17(4): 399-401.
4. Dietrich, B. 2008. Revenue management in business services. Prod. Oper. Manag. 17(4): 475-480.
5. Elmaghraby, W., S. A. Lippman, C. S. Tang, R. Yin. 2009. Will more purchasing options benefit customers. Prod. Oper. Manag. 18(4): 381-101.
6. Hall, J. M., P. K. Kopalle, D. F. Pyke. 2009. Static and dynamic pricing of excess capacity in a make-to-order environment. Prod. Oper. Manag. 18(4): 411-425.
7. Su, X. 2009. A model of consumer inertia with applications to dynamic pricing. Prod. Oper. Manag. 18(4): 365-380.
8. Tilson, V., Y. Wang, W. Yang. 2009. Technical note: Channel strategies for durable goods: coexistence of selling and leasing to individual and corporate consumers. Prod. Oper. Manag. 18(4): 402-410.