Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game

Journal of Marketing Research

Volumn 35, Issue 1, 1998, Pages 1-15

  Krider, Robert E ^a   Weinberg, Charles B ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032338142     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151926     Document Type: Article

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